The Four-Way Test of the things we think, say, or do:
I. Is it the TRUTH?
II. Is it fair to all concerned?
III. Will it build GOODWILL, and BETTER FRIENDSHIPS?
IV. Will it be BENEFICIAL to all concerned?
The test was developed by Rotarian and entrepreneur Herbert J. Taylor during the Great Depression as a set of guidelines for restoring faltering businesses and was adopted as the standard of ethics by Rotary in 1942. It is still seen as a standard for ethics in business management.